Accelerating FAW Truck Sales with Stubber

Unlocking Speed, Profit, and Customer Satisfaction in Truck Sales

A FAW Truck Dealership based in Mpumalanga, South Africa, represents one of the country's fastest-growing yet lesser-known commercial truck brands. While the FAW brand offers compelling value-for-money trucks, the dealership faced a familiar challenge for many growing operations: limited digital infrastructure to support their sales process. As a representative of a rising commercial truck brand, the dealership didn't have the benefit of prebuilt CRM, quoting, or workflow systems. Like many dealerships in this position, they relied on spreadsheets, emails, and WhatsApp chats to manage leads, quotes, and follow-ups.

While functional, this approach made it hard to scale. Leads were easy to miss, responses were delayed, and paperwork often dragged on. The result? Longer sales cycles, higher admin overhead, and trucks sitting on the floor for too long.

To address this, the dealership deployed Stubber — an AI-powered sales assistant that streamlined customer engagement, quoting, and deal progression. Within weeks, the dealership saw a significant shift in how trucks were sold.

The Problem: A Costly, Manual Sales Process

Selling trucks is complex. Each deal involves matching the right chassis, engine, and body to specific cargo needs — with quoting, finance, and paperwork to manage. Delays or mistakes can be costly. Traditionally, this process took 3–4 weeks, with 10% of the deal going to a sales consultant in commission.

For the dealership, that meant:

• 10% less margin due to commission
• Inventory sitting 20–30 days before selling (Days on Floor / DOF)
• Slow lead response — often 12+ hours later
• Inconsistent customer experience depending on the salesperson's availability and accuracy

The Stubber Solution

Stubber plugged into the dealership's website, email, and WhatsApp — becoming a 24/7 AI-powered sales agent that handled lead engagement, quoting, customer qualification, and document collection.

Stubber Delivered:

• Instant customer engagement via webchat, WhatsApp, or email
• Product recommendations based on customer needs
• Automated quote and spec sheet generation
• Lead qualification before human handoff
• Finance onboarding, including document upload and verification
• Inventory-aware recommendations, drawing from live stock data

Most importantly, the AI Employee mimicked the dealership's best salesperson, but never slept, never made typos, and never left a lead unattended.

Business Impact: Faster Sales, More Profit

Why It Works for Dealerships

For dealerships representing emerging truck brands — often with no back-end systems and high operational costs — Stubber offers a risk-free, scalable solution:

• No CRM required — Stubber handles the flow
• No technical setup needed — just plug and play
• No extra admin staff — the AI becomes your virtual assistant
• No more DOF creep — faster deals free up cash
• No commission on AI deals — full margin retained

And crucially, customers now enjoy a frictionless experience: they get answers, quotes, and booking confirmations within seconds, not days.