A FAW Truck Dealership based in Mpumalanga, South Africa, represents one of the country's fastest-growing yet lesser-known commercial truck brands. While the FAW brand offers compelling value-for-money trucks, the dealership faced a familiar challenge for many growing operations: limited digital infrastructure to support their sales process.

Like many dealerships representing emerging brands, they relied on spreadsheets, emails, and WhatsApp chats to manage leads, quotes, and follow-ups. While functional, this approach made it hard to scale. Leads were easy to miss, responses were delayed, and paperwork often dragged on. The result? Longer sales cycles, higher admin overhead, and trucks sitting on the floor for too long.

Selling trucks is complex. Each deal involves matching the right chassis, engine, and body to specific cargo needs — with quoting, finance, and paperwork to manage. Delays or mistakes can be costly. Traditionally, this process took 3–4 weeks, with 10% of the deal going to a sales consultant in commission.

For the dealership, that meant:

10% less margin due to commission. Inventory sitting 20–30 days before selling (Days on Floor / DOF). Slow lead response — often 12+ hours later. Inconsistent customer experience depending on the salesperson's availability.

Stubber plugged into the dealership's website, email, and WhatsApp — becoming a 24/7 AI-powered sales agent that handled lead engagement, quoting, customer qualification, and document collection.

The dealership deployed Stubber to handle instant customer engagement via webchat, WhatsApp, and email. The system provides product recommendations based on customer needs, generates automated quotes and spec sheets, qualifies leads before human handoff, manages finance onboarding including document upload and verification, and provides inventory-aware recommendations drawing from live stock data.

Most importantly, the AI Employee mimicked the dealership's best salesperson, but never slept, never made typos, and never left a lead unattended.

Sales cycles dropped from 3+ weeks to under 5 days. With quotes and paperwork generated in real time, the dealership could move from inquiry to signed deal within the same week.

Stubber handled the full sales process for many online buyers, eliminating the need for a human consultant. On these deals, the dealership saved 10% per truck in commission — a direct boost to gross profit.

Trucks that previously sat on the floor for 25 days now sold in under 10. This dramatically improved cash flow and reduced financing costs.

Every lead got a response within seconds, not hours. Customers could get truck recommendations, quotes, and booking confirmations without any human involvement. Result? A measurable increase in conversion rate and happier buyers.

For dealerships representing emerging truck brands — often with no back-end systems and high operational costs — Stubber offers a risk-free, scalable solution:

No CRM required — Stubber handles the flow. No technical setup needed — just plug and play. No extra admin staff — the AI becomes your virtual assistant. No more DOF creep — faster deals free up cash. No commission on AI deals — full margin retained.

And crucially, customers now enjoy a frictionless experience: they get answers, quotes, and booking confirmations within seconds, not days.

Stubber turned the dealership's online presence into a fully functional, always-on sales machine — shortening sales cycles, cutting costs, and improving customer experience. In an industry where speed, clarity, and gross profit matter, Stubber helped the dealership deliver on all three — without needing a full tech stack or hiring extra staff.